I implemented structured data (schema markup) to improve how search engines and AI systems understand and present sites. While my HTML skills are basic, I successfully created and deployed schema using a combination of AI-assisted code generation and the official Schema.org validator tools. This includes both client projects at the agency where I currently work and several personal or friend websites where I provide ongoing SEO support.
Since I don’t have permission to share data from agency clients due to client confidentiality, I use my own projects to illustrate the implementation of structured data. This allows me to demonstrate the same skills and processes I apply in professional work, as my ability to work with technical SEO elements like JSON-LD.
This is the website for my travel agency, where I try to implement as many SEO techniques as possible. Time sometimes make it challenging to work on all aspects of the site.
This site is oriented to showcase my SEO expertise, where I apply a wide range of techniques to demonstrate as many SEO skills as possible.
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “Travel Agency Siguiendo el Norte”,
“url”: “https://siguiendoelnorte.com/wp-content/uploads/2025/02/Logo-v2-siguiendo-el-norte-blanco-fondo-transparente-minuatura-2048×2048.png”,
“logo”: “https://example.com/logo.png”
}
</script>
This project shows my adaptability and initiative in technical SEO. Even without deep HTML knowledge, I’m able to effectively implemented structured data using free tools and a learning mindset.
