About Me
Portfolio SEO Specialist
This is a personal portfolio website created to showcase my SEO experience, skills, and selected work samples. Its main purpose is to serve as a demonstration platform, where I implement a wide range of SEO techniques to show my knowledge and capabilities. Experience working with multi-industry brands including tourism and travel.
I’m an SEO Specialist with around +4 years of experience driving organic growth for clients across various industries including healthcare, education, law, and e-commerce. Based in Spain and ready to recolate to Canada, I bring experience in on-page and technical SEO, content optimization, link building and local SEO, always focused on delivering measurable impact.
Canadian Work Permit
I hold a valid Canadian Working Visa and I am available to work in Canada or with Canadian companies remotely or hybrid work within the country. Looking to contribute SEO expertise within Canadian digital marketing agencies.
Industries
These are some of the industries I’ve worked in. Siguiendo el Norte Travel Agency is a personal and professional project, while INMEX Real Estate and Dr. Francisco Ramírez are freelance projects I currently manage independently. The rest of the industries represent projects I’ve carried out throughout my career, both in marketing agencies and in in-house roles. I have a particular focus on, and strong interest in tourism marketing.
RENTAL BUS
Rent a bus for companies, schools…
LAWER
Inmigration or family lawer
DENTAL CARE
Dental care clinics
PSYCHOLOGIST
Clinical and online psychologists
LOCAL RESTAURANT
Local restaurants in Malaga
HOTEL & APARTMENTS
Local hotels and apartments
JEWELRY
Luxury jewelry
RETAIL
Custom apparel and retail stores
EDUCATION
Study abroad programs
NGO
NGO website
LOTTERY
Local online lottery shops
LOCAL SERVICES
Administrative services, construction, windows sales…
Portfolio
My Projects
All these projects highlight some of my most important SEO skills and represent just a small part of what I can offer your company as a dedicated and results-driven professional. Since I don’t have permission to use all sites from clients which I work for, I will use mainly this portfolio site and my own sites.
GEO & AEO
The digital landscape is rapidly changing, driven by Generative AI. As a forward-thinking SEO Specialist, I’m not just keeping up, I’m actively adapting my strategies to the new era of search.
My focus goes beyond traditional SEO to include Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), ensuring maximum visibility and relevance in AI-powered search results like Google’s Search Generative Experience (SGE) and other large language models (LLMs).
As an SEO Specialist, my commitment is to continuous improvement and strategic adaptation. I am constantly training and deepening my skills set to lead the implementation of new digital and AI strategies, transforming emerging SEO trends into competitive advantages.
SEO Specialist
Expertise
On-page seo
technical seo
link building
local seo
off-page seo
seo reporting
content plan
google ads
Official Google Certifications
Course finished.
Content:
- FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE AND CHATGPT
- Introduction to Artificial Intelligence: basic concepts, history and evolution.
- Types of Artificial Intelligence: weak AI vs. strong AI. Supervised, unsupervised, and reinforcement learning.
- How ChatGPT works, its architecture and underlying algorithms.
- Natural Language Processing (NLP): techniques and challenges.
- Training and fine-tuning of language models.
- CHALLENGES AND ADVANCES IN ARTIFICIAL INTELLIGENCE
- Applications of ChatGPT in different sectors: Medicine, education, customer service.
- Recent advances in AI and ChatGPT: pre-trained models, transfer learning and GPT-4.
- The Future of AI: trends and outlooks.
- Case Studies and Practical Projects with ChatGPT
- Integration of ChatGPT into Bing: implications of integrating AI into web browsers: benefits and challenges of incorporating AI assistants into online search platforms. Integration of ChatGPT into Microsoft. Using ChatGPT in Bing: examples and demonstrations. Evaluation of ChatGPT’s performance in Bing.
- Ethical and privacy considerations in integrating ChatGPT into a web browser.
Course finished.
Content:
- Module 1. Enabling Technologies. Artificial Intelligence
- Module 2. Cloud.
- Module 3. Cybersecurity.
- Module 4. Digital analytics, big data, and machine learning.
- Module 5. ERP and CRM.
- Module 6. Automation and robotization.
- Module 7. Other tools and trends.
Course currently studying.
Content:
- Introduction to Automations with N8N (with and without AI).
- How to Get Your N8N Up and Running in 20 Minutes: N8N and Easy Panel.
- Introduction to the N8N Interface.
- Webhooks in N8N – Inbound and Outbound.
- Lead generation with N8N.
- User registration on a training platform with N8N.
- N8N AI agents.
- RAG or vector databases for N8N AI agents.
- Memory in N8N AI agents.
- Error automation or workflow in N8N.
- Transcription and video description agent for social media.
- OCR and image data extraction to Google Sheets.
- Create an MCP server with N8N and connect it to Claude and ChatGPT.
- Workflow to migrate from Mautic to GoHighLevel with N8N (Loops and APIs).
- Send a lead magnet delivery email after a purchase on WooCommerce.
Course currently studying.
Check for more information.
Course currently studying.
Content:
- Introducing Structured Data
- Recipe Schema with Microdata for HTML Engineers
- Product Schema with RDFa Lite for web designers
- Event Schema with JSON-LD for Javascript Nerds
- Google's Video Markup Schema
- Google's Carousel Data Structure
- Schema Plugins for WordPress users
Check for more information.
Recommendations from other professionals
Original: Me considero un afortunado haber coincidido con Juanjo y haber trabajado con él codo con codo en multitud de proyectos de SEO. Se adapta rápido a los cambios y es un gran profesional eficiente y confiable. Me aportaba mucha seguridad y eso en el día a día es un lujo.
Original: Trabajar con Juanjo es de esas cosas que te hacen creer otra vez en los deadlines cumplidos, las campañas bien medidas y los excels que dan gusto ver.
SEO, SEM, community… da igual lo que le pongas delante, lo hace fácil, organizado y con cabeza. Y lo mejor de todo: además de ser un crack profesional, como persona es de 10. De esos que siempre están cuando se les necesita.
Original: Conocí a Juanjo cuando realizó prácticas de SEO/SEM en la agencia de publicidad en la que trabajaba. Fue tan buena la labor que realizó con las cuentas que tenía encomendadas, que consiguió formar parte de la plantilla. Excelente compañero para el trabajo en equipo y muy profesional con sus tareas.
Below are some frequently asked questions that should give you some insight about me and why I am the perfect candidate to do help you achieve your business goals.
I’ve worked with clients across various industries, including e-commerce (custom products), law firms, dental clinics, lottery platforms in Spain, B2B service companies, travel agencies and a digital marketing agency. This has allowed me to gain extensive experience adapting SEO strategies to different business models and target audiences.
Working with +35 clients of different industries in Digital Marketing agencies, I achieve different results for each of them. My projects showcase some of the ones I consider most noteworthy.
I regularly work with tools such as Semrush, Screaming Frog, Google Analytics, Google Search Console, Looker Studio and Google Ads.
Yes, I lived in the United States from 2017 to 2019, which allowed me to become fluent in English. While I’ve been based in Spain since then, I maintain a good level and am confident communicating in English, both written and spoken.
