This was a collaborative project developed as the final assignment of my Digital Marketing Bootcamp. The objective was to apply everything we had learned by analyzing a real company and designing a complete digital marketing strategy.
Although the project was not carried out by the brand, we worked with real data and applied practical methodologies.
Company: online store to sell products for pets.
One of the most valuable lessons from this project was teamwork. Each team member was responsible for specific tasks while also contributing to the overall strategy. The main tasks I realized include:
1. Creating the promotional video, based on ideas contributed by the whole group.
2. Designing some of the visual materials. The brand had some products related to TV shows, so we decide tu create ads related with La Casa de Papel and we named our producto La Caja de Papel.
3. Identifying one of the buyer personas for the company.
4. Contributing to the definition of KPIs to measure campaign success.
5. Selecting and planning the use of one social media channel to promote the brand.
As part of this project, we developed a complete digital marketing strategy for a real brand. The main steps we followed were:
This structured process allowed us to gain a practical understanding of how to analyze a brand and design a digital marketing campaign with clear objectives and measurable outcomes.
It is a 69 pages project, you can check it completely on Drive.
